Sprout Pharmaceuticals

Case Study

Addyi is the first FDA-approved treatment for Hypoactive Sexual Desire Disorder (HSDD) in premenopausal women. The project involved a complete redevelopment of Addyi.com (consumer-facing) and AddyiHCP.com (provider-facing) to modernize the web experience, improve accessibility, and enhance performance across devices.

Objectives:

Rebuild both websites for modern performance and maintainability
Deliver fully responsive layouts optimized for mobile and tablet
Improve site accessibility and compliance with WCAG standards
Integrate with analytics and CRM tools for marketing insights

Key Steps Included:

Translating complex Figma designs into pixel-accurate, responsive code
Implementing modular components for content reusability
Ensuring accessibility and SEO best practices
Coordinating deployment and quality assurance with backend teams

Approach:

Working closely with the client design team and agency strategy team, I developed both sites from the ground up using modern front-end architecture. Each site was optimized for fast loading, cross-browser consistency, and seamless content management.